EXPERIENCE
IDEOLOGY
BUILDING MOMENTUM
25+ years in strategy, marketing and commercial leadership
Former Sales & Marketing Director, Chief Revenue Officer & Acting Managing Director
Built, scaled and advised businesses from early-stage ventures to established brands
Executive MBA (Distinction)
Experience across fashion, retail, lifestyle and founder-led businesses
Trusted advisors to founders, leadership teams and investors
We believe the world’s greatest competitive advantage over the next twenty years will be better human judgement. AI will make information abundant; what becomes scarce is taste, creativity and the ability to make good decisions. Makers Morrow exists to study that through conversations with remarkable people, practical frameworks and advisory work.
Erik Stjernström: Co-founder
“Ideas only matter if they can be realised. I enjoy bringing clarity to complexity, helping businesses make confident decisions and building the momentum to turn strategy into progress.”
Julia Andersson: Co-founder
“I’m endlessly curious about how thoughtful people think, learn and create. I believe better judgement is something we cultivate through observation, reflection and practice, and that it shapes everything we go on to make.”
Between us, we’ve spent more than 25 years helping businesses grow across fashion, retail, hospitality and lifestyle through strategy, commercial leadership and creative direction.
While completing an Executive MBA, Julia became increasingly aware of a gap between knowledge and practice. There was no shortage of valuable ideas, frameworks and information - but no simple process for weaving them together into coherent thinking, stronger judgement and meaningful action. This is where Makers Morrow was born.
BRANDS WE'VE WORKED WITH
