MAKERS MORROW

London / United Kingdom

Helping ambitious businesses think better, grow faster and build brands that last. Founded by former Chief Revenue Officer Erik Stjernström and former Sales & Marketing Director Julia Andersson

"Working with Erik and Julia, and going through their method, has been the best 360° brand support. As a solo founder, it's so easy to get stuck in the weeds of the day-to-day. Their method helps you step back, reconnect with why you started, and bring clarity to your vision. It gives you a framework to make decisions with confidence and execute your ideas in the most cohesive and strategic way. It's been invaluable in helping me build a more focused brand."

Isabella Bowie

FOUNDER / IZIE
"The strategy session gave us the clarity we really needed. Makers Morrow helped us see our business from a different perspective and articulate what genuinely sets us apart. We came away with a stronger proposition and the confidence to communicate it."

Amelia Penfold

FOUNDER / AP Communications
"Erik is one of those rare operators who can move from strategy to execution without the usual noise in between. He brings sharp commercial judgement, stays calm under pressure, and gets to the real issue fast, then follows through with a plan that actually lands. What I valued most was his ownership mindset. He was proactive, dependable, and consistently raised the bar for pace and standards, while working well across functions and keeping stakeholders aligned."

Joshua Stevens

FOUNDER / One Retail Group

WHERE WE CAN HELP?

We help founders, leaders and organisations think through challenges, uncover opportunities and turn ideas into action. We can help with:

Business direction & strategy │ growth & commercial opportunities │ proposition & positioning │ brand & creative direction │ marketing & storytelling │ partnerships & collaborations │ leadership & decision-making

WAYS TO WORK WITH US

LEARN OUR METHOD

EXPERIENCE

IDEOLOGY

BUILDING MOMENTUM

25+ years in strategy, marketing and commercial leadership

Former Sales & Marketing Director, Chief Revenue Officer & Acting Managing Director

Built, scaled and advised businesses from early-stage ventures to established brands

Executive MBA (Distinction)

Experience across fashion, retail, lifestyle and founder-led businesses

Trusted advisors to founders, leadership teams and investors

We believe the world’s greatest competitive advantage over the next twenty years will be better human judgement. AI will make information abundant; what becomes scarce is taste, creativity and the ability to make good decisions. Makers Morrow exists to study that through conversations with remarkable people, practical frameworks and advisory work.

Erik Stjernström: Co-founder

“Ideas only matter if they can be realised. I enjoy bringing clarity to complexity, helping businesses make confident decisions and building the momentum to turn strategy into progress.”

Julia Andersson: Co-founder

“I’m endlessly curious about how thoughtful people think, learn and create. I believe better judgement is something we cultivate through observation, reflection and practice, and that it shapes everything we go on to make.”

Between us, we’ve spent more than 25 years helping businesses grow across fashion, retail, hospitality and lifestyle through strategy, commercial leadership and creative direction.

While completing an Executive MBA, Julia became increasingly aware of a gap between knowledge and practice. There was no shortage of valuable ideas, frameworks and information - but no simple process for weaving them together into coherent thinking, stronger judgement and meaningful action. This is where Makers Morrow was born.

Sep 15, 2026

MAKERS WORKSHOP E03 / S01 - The Odyssey Expert: Why We’re Still Obsessed With a 3,000-Year-Old Story

Recorded in The Cinema at Selfridges, in Episode 03 of Makers Workshop, we sit down with Erica Stevenson, historian, classicist, creator of MoAn Inc. and author of The Odyssey Effect, to explore her remarkable journey into the ancient world and the process behind turning a lifelong fascination with Homer’s The Odyssey into a book.

Sep 11, 2026

MAKERS CATALOGUE 01: HOMEBODY

The weekend, at home. In your own world, with something good cooking, nowhere you need to be and music filling the room. CATALOGUE 01, “HOMEBODY” is a playlist for slowing things down, settling in and enjoying the simple pleasure of staying put. Warm, soulful and easygoing sounds for long mornings, late lunches and evenings that stretch out without a plan. A playlist for taking your time.